Green Potentia is a Nigerian renewable energy company with a bold mission: to end power instability in Nigeria through affordable, accessible solar energy solutions. They are not just a product-based business; they are building a movement around energy education, practical technology, and community empowerment.
This project focused on creating a robust digital presence to communicate their mission, showcase their offerings, and engage their target audience effectively.
The Problem:
In Nigeria, millions face frequent power outages, unreliable energy sources, and high fuel costs from diesel generators. These challenges hurt productivity, limit business growth, and impact everyday comfort. Green Potentia saw an opportunity to make clean energy accessible to every Nigerian home and business, without breaking the bank.
The Vision:
Green Potentia is more than a solar company. They’re a mission-driven team committed to building a sustainable future through innovation, education, and accessibility. They set out to:
Eliminate power instability through solar solutions.
Educate the next generation via tutoring in engineering and electronics.
Manufacture affordable, user-friendly solar generators for diverse Nigerian needs.
Build trust through transparency and reliability. To communicate their mission, they needed a website that told a compelling story, connected with users emotionally and practically, and reflected their bold personality.
The Solution
Using Framer, I designed and built a fast, clean, mobile-first website to position Green Potentia as a modern, community-driven solar energy provider.
Website Structure and Strategy:
Home Page:
Designed with a brilliant hero section with quick-glance metrics and a frictionless Call to Action (CTA) for a free consultation, an overview of services, an introduction to GreenPX, benefits of working with Green Potentia, testimonials, FAQs, etc.
About Page:
Introduces the team and backstory, shares their mission, and highlights their hands-on, educational, and grassroots approach.
GreenPX Product Page:
Features their flagship product, the GreenPX portable solar generator. It provides a simple explanation of what it powers and focuses on its affordability, portability, and ease of use, making it perfect for both residential and small business use.
Marketplace / E-commerce Section:
A dedicated e-commerce section was integrated for the direct sale of GreenPX power units and other solar products. This section streamlines purchasing with easy browsing, secure transactions, and transparent pricing, making solar solutions accessible to Nigerian consumers and supporting Green Potentia's mission of affordability.
Contact Page:
Encourages direct outreach with a short form, building accessibility and trust by making it easy for anyone to reach them.
